If you are working for a client, or an existing brand, you should take into account their existing brand guidelines. Now, off to learn how to pick primary and secondary colors! How to pick the hero?īefore you pick the color that will define how your design will look like, let’s start by asking ourselves a few questions: 1 – Does one have any preset brand colours to follow? Second, to keep the design consistent and pleasing to look at! You might be wondering: why limit the colors? First, for simplicity’s sake – narrowing your potential choices makes it much easier. The first example is a perfect representation of this. Every element should be consistent with your choice. Stick with the same three color throughout the design. Once you pick, a 3-color combination, it’s important Keep things consistent. In a way, it should be one primary color as a hero, and the rest should be secondary, as a sidekick to the hero. One super important thing to keep in mind: make sure you don’t select three important or strong colors together. And you can’t argue with a guy who designed this home. As Mies van der Rohe, the uber famous German architect, used to say: less is more. The main goal here is to simplify things for you and the reader – by going this way, colors don’t fight for attention. We picked a main hue (a variation red), and complemented it with two different colors. Then, pick two other complementary colors. The rule of 3 colors is simple: pick one primary color. However, it’s a super simple tool you can use whenever you are in doubt. The Rule of 3 Colors is more of a guideline, than an unbreakable law. Let’s start by saying, that as all rules, they can be broken. Graphic design is now accessible to everyone. If you’ll want to put this article’s teachings into action, you can sign up for a free Piktochart account and create infographics, reports, presentations, and other visuals online. We are going to learn one simple rule that will make everything much easier. But today, we are going to go the extra mile. Yes, there are some fantastic tools out there that will help you pick the right color combination. Color is everywhere, and our mind is biologically wired to associate different colors with different feelings, moods or signals.īased on that, it’s safe to say that color might be the single most important choice you’ll need to make when designing for the web or print – whether you create an infographic, build a report, work on a presentation, design a flyer, or make a social media graphic.īut picking colors isn’t easy. After a few posts, we know about the importance of color.
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